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Master Farm Brand Story

MASTER FARM VIETNAM: ORGANIC AGRICULTURAL PRODUCTS FOR EVERYONE

Every story has a beginning, Master Farm started its story from a desire to rise up called: “For Vietnamese Agriculture”.

MESSAGE FROM FOUNDER
CEO DAVID DU

Businessman David Du is known as an expert in the field of High-Tech Agriculture. He was born on a land with a tradition of agriculture in Thanh Hoa, his father and grandfather were both farmers in the countryside of Vietnam.

“Since childhood, David Du has traveled with his parents to remote rural areas in all provinces and cities to help people with agricultural cultivation. He saw, heard, and felt the hardship and poverty of the farmers.

Later, when he grew up, David Du chose the field of Electronics and Telecommunications and became a technology engineer. But then fate brought David Du to participate in the High-tech Agriculture project of Master Good Group – Hungary in Vietnam. From there, it gave him a different perspective on clean food for people’s lives and he was determined to change his thinking to bring quality products from vegetables and fruits in production areas in Vietnam.

Because of human greed and personal interests, many businesses and individuals have used excessive doses of pesticides, causing food safety and hygiene problems. Farmers’ lack of knowledge about technology in cultivation makes the productivity and quality of products not guaranteed, not meeting export standards to advanced countries such as the US, Europe, etc.

In Vietnam, poor people and low-income people still use floating, uninspected foods sold in the market every day.

Those who are better off do not dare to eat Vietnamese fruits, vegetables, and foods, but trust imported goods. We are an agricultural country, but we refuse agricultural products from our own country. 

Then, day by day, life and society gradually brought David Du to a burning desire: ‘How can Vietnamese people use clean food sources? How can farmers get rich on their homeland? How can Vietnamese agricultural products be chosen by other countries for their meals?”

And so, Master Farm was born! It all came true. We bring products from Master Farm to the market with the strictest standards under the motto: Natural essence is the core value of life.

To do this, a broad vision and a suitable and detailed strategy are needed. Master Farm has researched a new direction for Vietnamese Agriculture in the direction of applying high technology to agricultural production and applying European and American organic standards. To preserve the essence of nature in its products, Master Farm has invested in using technology from countries with the world’s leading agricultural development, typically the US, Israel … with the technology of growing seedlings in greenhouses and nurturing plants entirely with organic fertilizers and biological products, without using pesticides and chemical fertilizers. In addition, in upcoming projects, Master Farm plans to acquire technology from other leading countries such as the US, the Netherlands, Australia…

In general, despite the rapid GDP growth rate among developing countries in the world, Vietnam is still a country with a low average income. This greatly affects the consumption habits of the people. Therefore, Vietnamese people still do not have a source of fresh, clean, pure food from nature in the true sense. This motivates us to strive to apply high technology in agricultural production, minimize risks caused by the impact of weather, climate & environment on crops, determined to become a manufacturer of clean, high-quality products with reasonable prices that millions of Vietnamese people can trust and use every day.